Exchangewire
6 months agoCoca-Cola's "The World Needs More Santas" Tops Ranking of the Most Effective Christmas Ads - ExchangeWire.com
Coca-Cola's "The World Needs More Santas" is ranked as the most effective Christmas ad of 2023.
The ad gained top spot after eliciting an intense positive emotional response and high attention levels.
Ads were evaluated using facial coding, eye tracking, and survey responses, with a total of 3,600 respondents. [ more ]